Do you want more likes on social media?
If your business is on social media, you DO NOT need more likes, you DO need to use it to drive sales. Likes are fine, but if you’re not turning those likes into customers, you’re wasting valuable time and energy.
It’s true that social media can be used to communicate with customers and grow your brand, but as a business, your focus can’t be only your existing customers. It should be increasing sales and attracting new customers.
Here are some tips on how to get the most return for your investment on social media.
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Pick the right channel
One of the biggest and most common mistakes for businesses using social media is not picking the right channel. You can choose the right channel by knowing your customers; your existing and potential or ideal customers. This means knowing which channels they use, why they use them and when they use them.
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Customize your profiles
Customize your profiles for engagement and make your business more attractive to customers. Use brand colors, fonts, and imagery to build consistency and trust.
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Create useful, engaging content
Posting our latest meeting at Starbucks or a photo of your new business cards isn’t necessarily a bad thing. In fact, it can go a long way in humanizing your business, but your content should be valuable to your customers. It should provide useful information that will help them in some way, but also position you as the right person to go to for that. You can also post events, create contests and conduct giveaways.
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Treat your page or profile as a secondary website
a website is fundamental to your business’ success, as outlined here, but your page or profile should contain all the same basic information and should also outline the services or products you offer.
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Track everything
To know what worked and what didn’t, use any provided analytics about interaction with your page and content or use a third party analytics service. The bottom line here is that you can learn what is successful and then build around that.
If you have any questions or need help figuring all this out, contact us.