If you own a business, you need a website. For many business owners, they feel that a website sounds unnecessary, a waste of time even. Unfortunately, many businesses go without a website and miss so many opportunities. Some business owners think that they lack the skills, time, or money to build a professional website. Others have a website built by the lowest bidder, or what many professionals refer to as “a race to the bottom.”
They find anyone who claims to build websites to create something that actually takes years of expertise and an understanding of business to do well.
Today, more and more businesses are taking their websites seriously and are turning to professionals to build what they need. The question is still asked often enough that it needs to be addressed.
Why do you need a website for your business?
There are many, many reasons why your business needs a website, but let’s focus on just a few.
Branding/Identity
8 out of 10 customers check your website before buying from you or visiting your business. It’s your first impression and gives you the chance to introduce them to your business. Your website gives a face and a voice to your business and can make or break a good relationship. Your website establisheS the quality and goals of your company’s brand and allows you to market to people who already have an interest in what your business offers.
Customer Engagement
Engagement is the key to winning and keeping customers. Your website can act as an online catalog or brochure, or take on the role of a secretary and book appointments, or take payments, or perform many other functions. It allows you to promote specific products or services and engage with customers. It gives you a place to sell and deliver to your customers while giving them a chance to provide valuable feedback. Your website is one of the easiest ways to get more customers interested in you.
Business Growth
Your business is like a plant, it needs food and nurturing to grow. Your website A professional website not only presents a professional business to customers, but it adds value to your business and provides credibility. It raises expectations and how your products and services are perceived. It brings in more customers and helps keep existing customers. Your website is hat will enable you to beat your competitors or it can ensure that you lose to them.
Social Media
Some business owners think that having a facebook page or twitter account is enough. It’s true that you can use social media to market your business, but it is a secondary place to do that, your website should be the primary. Social media is limited and limiting in its audience and use. If you’re going to put all of your eggs into one basket, make it one that you are in complete control of so that customers can depend on it and ultimately on your business.
TL;DR
If your business doesn’t have a website, it’s not the end of the world, but you stand to lose 80% of potential customers and lose existing customers to your competitors. We’re ready to help your business grow. Get a website that exudes professionalism and quality and grows your business. You and your business deserve it..