ART Electrical Solutions was happily doing fantastic electrical work but knew they needed to grow to continue their success, so they reached out to Vinspired Media to help develop a brand that would set them apart from the competition as honest, efficient and professional electricians.
Jorge provided us with a thumbsketch done with a pencil and paper. It was nice but didn’t achieve any of the goals they needed to reach. After the sketch and a brief conversation at Starbucks about their mission and goals, we got busy creating.
Research began by examining the competition, a dense field of large and small businesses, to see where ART ES best fit and how they stacked up. We presented 6 initial sketches, 4 moved to the next phase of rough drafts, when 2 were selected, color and styling were finalized and the final winner was chosen.