What is SEO?

SEO stands for Search Engine Optimization

But what is it really? And why should you care?

Put simply, Search Engine Optimization means optimizing the content and structure of your website to increase traffic through search engines like Google, Bing, and Yahoo.

That being said, you should know that 80% of customers and prospective clients or supporters visit your website before determining to work with you or support you. They also use your website to find useful information like contact info or current projects.

 

In a general way, SEO will help increase traffic to your website. But it’s not all about how much traffic your site gets. For example, if ten thousand people view your site daily, it means nothing if they don’t take action like buying something or contacting you.

The purpose of SEO is to get quality traffic, visitors who want to support you, or buy what you’re selling. More visitors who are genuinely interested in your project or product means more revenue and support.

 

You’re probably wondering how you can get some SEO.

There are 2 types of results when someone uses search engines: Organic and Paid.

 

Organic means people who find your website by searching for projects or products like yours using Google or other search engines. This means they are very likely already interested in what your website is offering.

Paid most often means ads. You’ve probably seen them when searching online, they’re at the top and bottom or on the side and are marked as an Ad. Ads target search terms or keywords entered by people into search engines.

 

How does SEO work?

Search Engine Optimization is fairly complex and has become more of a science these days thanks to the complex algorithms and ranking factors search engines use. The most common ranking factors are keywords, links to and from your website, the frequency of content updates, quality of content. We won’t get into the details here, but feel free to ask.

 

How can I make SEO work for me?

Optimization is the key to SEO. Optimization is done on your website concerning the content and structure of your site. This helps search engines understand what your website offers and match it to people who are searching for what your website offers. You can’t control all the content online, so you need to be particular about what websites or articles you link to so you can build trust within search engines.

 

Now What?

If you’re ready to start increasing your website’s traffic, contact us.

Ready to get started or have questions?